Email Marketing ROI Calculator
Calculate email marketing ROI, revenue, profit, break-even conversions, and revenue per subscriber.
Calculate email marketing ROI from audience size, send volume, conversion rate, revenue per conversion, and campaign costs.
What this means
This period produces $38,400.00 in revenue and $37,600.00 in profit. ROI is 4700.00%.
Total recipients
40,000
Total send volume across the selected period.
Conversions
320
Estimated purchases, signups, or qualified actions.
Revenue
$38,400.00
Gross revenue attributed to the email program.
Total cost
$800.00
Campaign, software, and team cost included in ROI.
Profit
$37,600.00
Revenue minus total cost.
ROI
Strong4700.00%
Profit divided by total cost.
Revenue per subscriber
$3.84
Revenue density for the current audience.
Break-even conversions
6.7
Conversions needed before the campaign pays for itself.
Conversion rate
0.80%
Conversion rate used for this forecast.
Calculate the return from email and newsletters
This ROI calculator turns audience size, send volume, conversion rate, revenue per conversion, and costs into a clear view of whether the email program is producing profit.
It is useful for newsletters, lifecycle emails, launch campaigns, sponsorship packages, and subscriber attribution reports.
Email ROI formulas
- Total recipients = audience size x sends
- Conversions = total recipients x conversion rate
- Revenue = conversions x revenue per conversion
- Profit = revenue - total cost
- ROI = profit / total cost
Related calculator tools
FAQ
Common questions about email marketing ROI.
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