# Maito

> A newsletter platform for founders, publishers, and creators building an owned audience.

Maito helps founders, publishers, and creators publish issues, grow subscribers, and keep the audience relationship under their own brand.
The product connects owned newsletter publishing with X and LinkedIn distribution so social attention can become attributed subscribers.
Maito also exposes API and MCP surfaces for teams and coding agents that need to build custom newsletter sites, subscribe flows, publishing workflows, or internal tools on top of the same backend model.

If you need the best overview, start with the home page, pricing page, and API/MCP documentation.
Use the tools, guides, and blog sections for specific newsletter growth, social publishing, LinkedIn, and creator workflow topics.

## Product

- [Home](https://getmaito.com/): Main product overview for newsletter publishing, social scheduling, subscriber attribution, and audience growth
- [Pricing](https://getmaito.com/pricing): Subscriber-based plans for newsletter publishing, social scheduling, source attribution, segmentation, API, and MCP access
- [Social Publishing](https://getmaito.com/social-publishing): X and LinkedIn scheduling connected to newsletter subscriber growth
- [Newsletter Website](https://getmaito.com/newsletter-website): Hosted issue pages, archives, custom domains, subscribe flows, and attribution
- [Documentation](https://getmaito.com/docs): API Reference and MCP documentation
- [API Reference](https://getmaito.com/docs): Supported customer API for newsletter workflows, media uploads, and custom sites
- [MCP Docs](https://getmaito.com/docs/mcp/tools): Remote MCP setup and tool reference

## Tools

- [LinkedIn Carousel Builder](https://getmaito.com/tools/linkedin-carousel-builder): Build a PDF-ready LinkedIn document carousel with slide flow, preview, and export guidance
- [LinkedIn Video Downloader](https://getmaito.com/tools/linkedin-video-downloader): Download videos from public LinkedIn post URLs for legitimate saving, review, and repurposing workflows
- [LinkedIn Text Formatter](https://getmaito.com/tools/linkedin-text-formatter): Format LinkedIn post text with readable spacing, emphasis, bullets, and cleaner copy structure
- [LinkedIn Post Preview](https://getmaito.com/tools/linkedin-post-preview): Preview LinkedIn post spacing, opening lines, readability, and character count before publishing
- [LinkedIn Headline Generator](https://getmaito.com/tools/linkedin-headline-generator): Generate clearer LinkedIn profile headlines from audience, role, proof, and offer inputs
- [Newsletter Ideas Generator](https://getmaito.com/tools/newsletter-ideas-generator): Generate newsletter issue ideas, outlines, angles, and social prompts for a specific audience
- [Newsletter Sponsorship Calculator](https://getmaito.com/tools/newsletter-sponsorship-calculator): Estimate newsletter sponsor rates using subscribers, opens, clicks, CPM, CPC, placements, and production cost
- [Newsletter Metrics Calculator](https://getmaito.com/tools/newsletter-metrics-calculator): Calculate open rate, CTR, conversion rate, revenue per subscriber, churn, and growth metrics
- [Email Marketing ROI Calculator](https://getmaito.com/tools/email-marketing-roi-calculator): Calculate email campaign revenue, profit, ROI, cost per conversion, and break-even conversions
- [Subscriber Retention Calculator](https://getmaito.com/tools/subscriber-retention-calculator): Calculate retained subscribers, churned subscribers, retention rate, churn rate, and net list growth
- [Subscriber Growth Rate Calculator](https://getmaito.com/tools/subscriber-growth-rate-calculator): Project newsletter subscriber growth, target gaps, net monthly growth, and required monthly pace
- [Newsletter Referral Calculator](https://getmaito.com/tools/newsletter-referral-calculator): Estimate referral program growth, k-factor, referred subscribers, and reward costs
- [LinkedIn Engagement Rate Calculator](https://getmaito.com/tools/linkedin-engagement-rate-calculator): Calculate LinkedIn engagement rate by impressions, followers, reactions, comments, reposts, clicks, and saves
- [Social Media Engagement Rate Calculator](https://getmaito.com/tools/social-media-engagement-rate-calculator): Calculate engagement rate across social channels by reach, impressions, followers, and interactions
- [Creator Sponsorship Rate Calculator](https://getmaito.com/tools/creator-sponsorship-rate-calculator): Estimate creator sponsorship rates from impressions, engagement, CPM, deliverables, and production work
- [Personal Brand Statement Builder](https://getmaito.com/tools/personal-brand-statement-builder): Generate and refine a personal brand statement from audience, outcome, proof, and voice

## Guides

- [LinkedIn Carousel Examples](https://getmaito.com/linkedin-carousel-examples): Practical examples of strong first slides, slide flow, and CTA patterns
- [LinkedIn Carousel Ad Specs](https://getmaito.com/linkedin-carousel-ad-specs): Paid carousel ad guidance kept separate from organic LinkedIn document-post workflows
- [LinkedIn Document Post](https://getmaito.com/linkedin-document-post): Explanation of the PDF-based document format behind most organic LinkedIn carousels
- [LinkedIn Carousel Size](https://getmaito.com/linkedin-carousel-size): Practical dimensions, PDF format, and readability guidance for LinkedIn carousel posts
- [LinkedIn Carousel Template](https://getmaito.com/linkedin-carousel-template): Reusable slide structures for planning a LinkedIn carousel
- [Personal Brand Statement](https://getmaito.com/personal-brand-statement): Core guide to writing a clear personal brand statement
- [Personal Brand Statement Examples](https://getmaito.com/personal-brand-statement-examples): Public examples and explanation patterns
- [Personal Brand Statement Template](https://getmaito.com/personal-brand-statement-template): Reusable template for drafting a statement
- [Personal Branding on LinkedIn](https://getmaito.com/personal-branding-linkedin): Practical guidance for stronger LinkedIn positioning

## Updates

- [Blog](https://getmaito.com/blog): Long-form writing on newsletter growth, local newsletters, social-to-newsletter workflows, and creator publishing platforms

## Optional

- [Privacy](https://getmaito.com/privacy): Privacy policy
- [Terms](https://getmaito.com/terms): Terms of service
- [Anti-Spam](https://getmaito.com/anti-spam): Anti-spam and acceptable use policy for newsletter sending